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Monday, March 5, 2012

Fox pushes bridge building

There's gold for American and Mexican companies doing business on both sides of the border - with enough left over for charity.


That was the message Friday from former Mexican President Vicente Fox, who is scheduled to speak this spring at a San Fernando Valley business forum.

"The Hispanic market ... it's a huge market," Fox told the Daily News after a business breakfast at the Luxe Hotel in Los Angeles. "If we can put together a Mexican businessman and a U.S. businessman, they will find a way to do more business.

"This is why I always claim that, instead of building walls, we should be building bridges."

The former president willas keynote speaker on May 9 at an inaugural Business in Community Forum at the Odyssey Restaurant in Granada Hills, hosted by Hope of the Valley Rescue Mission.

His presentation, "Opportunities for business in both Mexico and here at home," will include a panel of business executives from Coca- Cola, Chivas USA, Molina Healthcare and La Curacao.

He will also discuss the relationship between corporate profits and corporate duty to support local needs.

"We all need opportunity - to go to school, to go to university, to be happy in life," he said of the upcoming conference expected to draw 500 community and business leaders. "Thousands of Valley kids do have those needs."

Hope of the Valley, a nonprofit founded four years ago in Sun Valley, provides hot meals, housing and health care services to the homeless.

Its leaders said they hope to create more opportunity for multinational businesses, as well as local charities.

"Everything that's here is over there, and both sides of the border can benefit," said Ube Pump, a Hope of the Valley board member and friend of Fox. "We're both on the same page, with the heart of giving and helping others."

Board member Jin Pak said his Internet marketing business must broaden its ethnic markets.

"I need to reach out beyond the Asian community to other people, (and) to reach out to the poor," said Pak, of Porter Ranch. "It's a good deed ... and the long run, it comes back."

Wells Fargo, a sponsor of the business forum, also donated $10,000 to the mission.

"Wells Fargo strongly believes we are only as successful as the communities we serve," said John Sotoodeh, L.A. Metro/Orange County Regional Banking president of Wells Fargo, in a statement.

Many praised El Presidente, the cowboy-like Mexican leader whose election in 2000 overturned more than 70 years of revolutionary party rule.

Since stepping in 2006, he has established a presidential library, think tank and charity.

"You have to give back," said Dunia Elvir, morning anchor for Telemundo and emcee of the business forum, a Honduran native who began her working life cleaning toilets in Watts.


"If my grandmother didn't receive help from churches, we'd be in trouble. I wouldn't be able to go to school."

Fox said it's vital for growing businesses to link up with sophisticated Mexican markets amid growing Hispanic commerce in the U.S.

He also called for the U.S. to re-energize the North American Fair Trade Agreement, and to seek a solution to migration.

"So instead of this xenophic attitude with migration, we must understand and evaluate all the contingencies that migration brings to the economy," Fox said.

"I'm not saying I'm for open borders. What I'm saying is we must administrate, and manage with wisdom and intelligence, this key strategic issue, which is migration."

The Harvard Business School graduate and former Coke executive encouraged small-businesses to reach out to form partnerships across the border.

"Today (there is) big confusion with the problem of violence and drugs," he said. "I need to tell them the reality of Mexico, which is a place of opportunity to invest.

"The return is higher than what you get in China. A much more secure investment."

dailynews.com

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